Creativity, Community, Conscience
Creativity, Community, Conscience
This image (above) is an analytical breakdown of our site traffic in the first month of activity since launch day in mid-November 2010. We are very pleased to see so many people checking out the site. Over 7,000 page views in 30 days in phenomenal!
To advertise online, contact Ingrid at 250.227.9246 or via email: mainstreet@theeastshore.net. Spots are available on the Home Page and other pages within the site and range in price/size and other options.
On the Home Page, a 300 dpi ad costs $50 + HST. If you are already advertising in the paper Mainstreet, get a 50% cost reduction if you also advertise online and vice versa.
For the print version of the Mainstreet, the following ad rates apply. Find your size, know your ceiling on cost, and have fun!
**ADVERTISING RATES**
$35.00 31/4” wide by 13/4” high
$40.00 31/4” wide by 21/2” high
$45.00 – 31/4” wide by 31/4” high
$50.00 – 31/4” wide by 4” high
$55.00 31/4” wide by 41/2” high
or 63/4” wide by 21/4” high
$65.00 – 31/4” wide by 6” high
or 63/4” wide by 3” high
$85.00 31/4” high by 9” high
or 63/4” wide by 41/2” high
$100.00 - 31/4” wide by 103/8” tall
$130.00 (quarter page) 5” wide by 7” tall
$150.00 (third page) 63/4” wide by 7” high
or 3¼ ” wide by 141/2” tall or 103/8” wide by 41/2” tall
$225.00 (half page) - 103/8” wide by 7” tall
$400.00 (full page) - 103/8” wide by 14” tall
Sample Sizes - more sizes available.
Column Width: 31/4 inches - double column width: 63/4 inches - full width: 103/8 inches
Services Directory: $5/month, up to 3 lines.
Classified Ads: $5/first 30 words,
10¢/word after the initial 30.
**THESE RATES ARE FOR BLACK AND WHITE ADS ONLY –
FOR FULL COLOUR, ADD 30% TO THE ABOVE LISTED PRICES.**
Tips to designing a good ad:
1. Know your market. Move your client to action by tapping into the heart of the market to which you are selling your product or service.
2. Don’t go overboard with graphics.
3. Don’t use any fonts (for printed media, particularly) under 8pt.
4. Don’t use too many fonts. One or two fonts should do the trick. More than that often gets convoluted and messy.
5. Have a focal point – a graphic or logo or slogan that catches the eye.
6. Keep it clean. Too much going on distracts from what you’re trying to do – sell.
7. Go for extreme contrast if the elements of your ad are not the same.
8. A place for everything and everything in its place. Random placement to simply fit information in can be extremely distracting. If there is too much information for the space provided, make your contact information very simple and clear and invite questions.
9. For advertising in the print Mainstreet, understand that colour ads are limited to the pages they can be on, as it is one or two-spot colour (meaning it is only available on the front, middle and back pages – sometimes their opposite pages).
10. Have a professional design your ad. Effective ad design reaps its own rewards.
11. Ask about ad rate discounts for repeat advertisers.
12. For online ads, make jpeg or other image files 300 dpi wide and submit via email.